Introducing Mindfulcart

Introducing the Buy Later button

Think long-term, be mindful, buy later.

What is Mindfulcart?

We live in an age of ever-increasing demands on our attention and frictionless shopping experiences. Everything and anything is just a few clicks away.

This means we buy impulsively. Or we buy things we don't really need. Sometimes we just regret our purchases, but it’s too late or difficult to return them.

Self-reflection isn’t easy. But be honest with yourself, how often have you bought something you didn't really need? Or maybe you changed your mind soon after that delivery was scheduled. Another yoga mat in the cupboard? Or the garden tool you needed but, on reflection, you could have just borrowed from a neighbour?

The Mindfulcart "Buy Later" button is designed to help you slow down. And think long-term. It’s that simple.

If you want to buy something online, use the "Buy Later" button. We'll send you a reminder in a week, a month or even a year. You choose. The point is we'll help you see if you really want it, or if you ever really needed it.

By taking back control of your shopping, you'll do your bit to reduce deliveries, manufacturing and packaging. That's good for our planet.

And you'll probably save yourself some money, at least for the things you really want.

What others say:

It's time to invent the buy later button.

Roman Krznaric, Author & Philosopher

If you didn’t buy it straight away, chances are you don’t need it. Marie Kondo digital style!

Enviral, Ethical Marketing Agency

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